Shish & Shield Branding

5 min readApr 25, 2021

This project includes further branding design for the Restaurant Logo I designed for the fictitious brand “Shish & Shield”.

Restaurant Concept

Concept: For this concept, I envisioned a modernized restaurant that provides a large variety of organic and locally sourced ingredients that customers are able to choose from to create their own kabob. I believe the gimmick of customization in restaurants can be very profitable, but it’s not often that you see it done outside of a sandwich setting. I believe Kabobs provide the perfect opportunity for this, because it is easily accessible for vegans, vegetarians, and those with dietary restrictions as well. I envision the interior of this restaurant to be bright, with lots of natural sunlight and popping colors. Less of a sit down restaurant, and more of a stop-in location, though customers can still eat there if they wish. I envision an assembly line style service, where customers select what fruit, vegetables, or meat they’d like on their skewer, and get to watch the process of it being grilled. I believe this restaurant would be successful for a variety of reasons, including the gimmick of customization, being suitable for many dietary needs, being quick due to the simplicity of a kabob, and due to the fact that it is an idea that isn’t commonly done.

Research and Preparation

Letterheads / Envelopes / Business Cards

I chose these examples because I feel they mesh well with the restaurant concept I am designing for. I enjoy the color usage of primarily black with a pop of warm color and I know I could use a similar method with the colors from my restaurant’s logo in my brand material. I also enjoy the old style paper look of the BBQ letterhead, my goal is to blend these two concepts.

For these business cards, I am torn between the sleek minimalist design, and including imagery on my cards. I believe as far as restaurants go, food imagery is very powerful in driving appetite and customers to your restaurant. My goal for my business card design is to keep it simple yet appetizing.