Restaurant Rebranding

5 min readMar 17, 2021

For this project, I will be developing a name, tagline, brandmark, and logotype for a fictitious restaurant you create. I will select two to three defining characteristics for each of my two initial restaurant concepts.

Concept 1: Build Your Own Kabob

Concept: For this concept, I envisioned a modernized restaurant that provides a large variety of organic and locally sourced ingredients that customers are able to choose from to create their own kabob. I believe the gimmick of customization in restaurants can be very profitable, but it’s not often that you see it done outside of a sandwich setting. I believe Kabobs provide the perfect opportunity for this, because it is easily accessible for vegans, vegetarians, and those with dietary restrictions as well. I envision the interior of this restaurant to be bright, with lots of natural sunlight and popping colors. Less of a sit down restaurant, and more of a stop-in location, though customers can still eat there if they wish. I envision an assembly line style service, where customers select what fruit, vegetables, or meat they’d like on their skewer, and get to watch the process of it being grilled. I believe this restaurant would be successful for a variety of reasons, including the gimmick of customization, being suitable for many dietary needs, being quick due to the simplicity of a kabob, and due to the fact that it is an idea that isn’t commonly done.

Name Ideas

Kabob Craft / Kabob Kraft
Shish & Shield (themed after a blacksmith due kabobs originating from people eating off of swords)
Kabob Carnival (carnival themed bright colors, etc)

Slogan Ideas

Kabobs built to perfection
Let’s talk kabob
Everything you want, on a stick
Life is better on a stick / Food is better on a stick
Eat like a Knight
Endless possibilities

Mood board

Concept 2: Build your own Parfait

Concept: For this concept, I envisioned a modernized restaurant that provides a large variety of organic and locally sourced ingredients that customers are able to choose from to create their own parfait. I believe the gimmick of customization in restaurants can be very profitable, but it’s not often that you see it done outside of a sandwich setting. Parfaits are an interesting food, because they can be utilized as both a dessert, and a healthy option depending on what you use. I envision this restaurant having clean, muted vibes. Since parfaits are a French dish, I could easily see a French theme being incorporated into the interior design. With a target audience of health-aligned women most likely, it would be similar to restaurants serving health foods like yogurt bowls, etc. I think this restaurant would be great because it would offer healthy options for both a snack, and dessert, and because it has a catchy gimmick. Being able to select and customize your own toppings and flavors in the parfait makes them more desirable for people who are very selective with their diet.