Museum Rebrand

Logo for the Mutter Museum

Information about Museum:

What it Showcases

America’s finest museum of medical history, the Mütter Museum displays its beautifully preserved collections of anatomical specimens, models, and medical instruments in a 19th-century “cabinet museum” setting. The museum helps the public understand the mysteries and beauty of the human body and to appreciate the history of diagnosis and treatment of disease.

When it was established

The Mütter Museum of The College of Physicians of Philadelphia began as a donation from American surgeon Thomas Dent Mütter, MD (1811–1859), who was determined to improve and reform medical education. Dr. Mütter stipulated that by accepting his donation of 1,700 objects and $30,000, the College must hire a curator, maintain and expand the collection, fund annual lectures, and erect a fireproof building to house the collection.

The first building to house the Museum was completed in 1863 and was located on Locust and 13th Streets. When The College of Physicians built its current home at 19 South 22nd Street in 1909, the Museum relocated with its original cases

What it’s known for

Doing their own research through the institution

• Soap Lady

• Dr. Joseph Hyrtl’s human skull collection

• Plaster cast and conjoined liver of “Siamese twins” Chang & Eng

• Specimen from John Wilkes Booth’s vertebra

• Jaw tumor of President Grover Cleveland

• Tallest skeleton on display in North America

• Einstein’s brain

Location

19 S 22nd Street

Philadelphia, PA 19103

Current Brand Identity

Mood board

WordMap

Possible Color Pallets

Thumbnails

Wordmarks:

Letterforms

Emblems

Abstract:

Pictorial Marks

Dynamic Marks:

Mascots:

First Digitized Logos

First Revision

Second Revision

Text Wall

Final Project